Unlike previous versions of Windows, Windows 8 was distributed at retail in "Upgrade" licenses only, which require an existing version of Windows to install. The "full version software" SKU, which was more expensive but could be installed on computers without an eligible OS or none at all, was discontinued. In lieu of full version, a specialized "System Builder" SKU was introduced. The "System Builder" SKU replaced the original equipment manufacturer (OEM) SKU, which was only allowed to be used on PCs meant for resale, but added a "Personal Use License" exemption that officially allowed its purchase and personal use by users on homebuilt computers.
What did Windows offer in place of a full version of the software?
specialized "System Builder" SKU