Tourism is a major industry, estimated in 2001 to support around 23,000 people. Attractions include the coastal towns, part of the Exmoor National Park, the West Somerset Railway (a heritage railway), and the museum of the Fleet Air Arm at RNAS Yeovilton. The town of Glastonbury has mythical associations, including legends of a visit by the young Jesus of Nazareth and Joseph of Arimathea, with links to the Holy Grail, King Arthur, and Camelot, identified by some as Cadbury Castle, an Iron Age hill fort. Glastonbury also gives its name to an annual open-air rock festival held in nearby Pilton. There are show caves open to visitors in the Cheddar Gorge, as well as its locally produced cheese, although there is now only one remaining cheese maker in the village of Cheddar.

Tourism supports how many people in the County