Article: In July of 2015, a hacker group known as "The Impact Team" successfully breached the extramarital relationship website Ashley Madison. The group claimed that they had taken not only company data but user data as well. After the breach, The Impact Team dumped emails from the company's CEO, to prove their point, and threatened to dump customer data unless the website was taken down permanently. With this initial data release, the group stated “Avid Life Media has been instructed to take Ashley Madison and Established Men offline permanently in all forms, or we will release all customer records, including profiles with all the customers' secret sexual fantasies and matching credit card transactions, real names and addresses, and employee documents and emails. The other websites may stay online.”  When Avid Life Media, the parent company that created the Ashley Madison website, did not take the site offline, The Impact Group released two more compressed files, one 9.7GB and the second 20GB. After the second data dump, Avid Life Media CEO Noel Biderman resigned, but the website remained functional.

Question: What is the name of the parent company that created Ashley Madison?
Avid Life Media