Pioneer Electronics later purchased the majority stake in the format and marketed it as both LaserVision (format name) and LaserDisc (brand name) in 1980, with some releases unofficially referring to the medium as "Laser Videodisc". Philips produced the players while MCA produced the discs. The Philips-MCA cooperation was not successful, and discontinued after a few years. Several of the scientists responsible for the early research (Richard Wilkinson, Ray Dakin and John Winslow) founded Optical Disc Corporation (now ODC Nimbus).

Who purchased the majority stake and re-marketed the product in 1980?