Beginning as a self-help program in the mid-1960s, the Cotton Research and Promotion Program (CRPP) was organized by U.S. cotton producers in response to cotton's steady decline in market share. At that time, producers voted to set up a per-bale assessment system to fund the program, with built-in safeguards to protect their investments. With the passage of the Cotton Research and Promotion Act of 1966, the program joined forces and began battling synthetic competitors and re-establishing markets for cotton. Today, the success of this program has made cotton the best-selling fiber in the U.S. and one of the best-selling fibers in the world.[citation needed]

What prompted a help program produced by cotton producers in the 1960s?