Early reviews were mixed in their assessment. Ken Tucker of Entertainment Weekly considered that "As TV, American Idol is crazily entertaining; as music, it's dust-mote inconsequential". Others, however, thought that "the most striking aspect of the series was the genuine talent it revealed". It was also described as a "sadistic musical bake-off", and "a romp in humiliation". Other aspects of the show have attracted criticisms. The product placement in the show in particular was noted, and some critics were harsh about what they perceived as its blatant commercial calculations – Karla Peterson of The San Diego Union-Tribune charged that American Idol is "a conniving multimedia monster" that has "absorbed the sin of our debauched culture and spit them out in a lump of reconstituted evil". The decision to send the season one winner to sing the national anthem at the Lincoln Memorial on the first anniversary of the September 11 attacks in 2002 was also poorly received by many. Lisa de Moraes of The Washington Post noted sarcastically that "The terrorists have won" and, with a sideswipe at the show's commercialism and voting process, that the decision as to who "gets to turn this important site into just another cog in the 'Great American Idol Marketing Mandala' is in the hands of the millions of girls who have made American Idol a hit. Them and a handful of phone-redialer geeks who have been clocking up to 10,000 calls each week for their contestant of choice (but who, according to Fox, are in absolutely no way skewing the outcome)."

What publication does Ken Tucker work for?