In 1972, Queen entered discussions with Trident Studios after being spotted at De La Lane Studios by John Anthony and after discussions were offered a management deal by Norman Sheffield under Neptune Productions, a subsidiary of Trident to manage the band and enable them to use the facilities at Trident to record new material whilst the management search for a record label to sign Queen. This suited both parties at the time as Trident were expanding into management and Queen under the deal were able to make use of the hi-tech recording facilities shared by bands at the time such as the Beatles and Elton John to produce new material. However, Trident found it difficult to find a label for a band bearing a name with such connotation during the early 1970s.

Who offered Queen a management deal in 1972?