Detailed Instructions: This task is about reading the given passage and construct a question about the information present in the passage. Construct a question in such a way that (i) it is unambiguous, (ii) it is answerable from the passage, (iii) its answer is unique (iv) its answer is a continuous text span from the paragraph. Avoid creating questions that (i) can be answered correctly without actually understanding the paragraph and (ii) uses same words or phrases given in the passage.
Q: On June 16, 2007, ABC began to phase in a new imaging campaign for the upcoming 2007–08 season, "Start Here". Also developed by Troika, the on-air design was intended to emphasize the availability of ABC content across multiple platforms (in particular, using a system of icons representing different devices, such as television, computers and mobile devices), and "simplify and bring a lot more consistency and continuity to the visual representation of ABC". The ABC logo was also significantly redesigned as part of the transition, with a glossy "ball" effect that was specifically designed for HD. On-air, the logo was accompanied by animated water and ribbon effects. Red ribbons were used to represent the entertainment division, while blue ribbons were used for ABC News.
A:
What was the name for the imaging campaign ABC began in 2007?