USB
Media Transfer Protocol (MTP) was designed by Microsoft to give higher-level access to a device's filesystem than USB mass storage, at the level of files rather than disk blocks. It also has optional DRM features. MTP was designed for use with portable media players, but it has since been adopted as the primary storage access protocol of the Android operating system from the version 4.1 Jelly Bean as well as Windows Phone 8 (Windows Phone 7 devices had used the Zune protocol which was an evolution of MTP). The primary reason for this is that MTP does not require exclusive access to the storage device the way UMS does, alleviating potential problems should an Android program request the storage while it is attached to a computer. The main drawback is that MTP is not as well supported outside of Windows operating systems.

Q: Why was Media Transfer Protocol designed?
to give higher-level access to a device's filesystem