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The changes included a new corporate color palette, small modifications to the GE logo, a new customized font (GE Inspira) and a new slogan, "Imagination at work", composed by David Lucas, to replace the slogan "We Bring Good Things to Life" used since 1979. The standard requires many headlines to be lowercased and adds visual "white space" to documents and advertising. The changes were designed by Wolff Olins and are used on GE's marketing, literature and website. In 2014, a second typeface family was introduced: GE Sans and Serif by Bold Monday created under art direction by Wolff Olins.

Who composed GE's slogan "Imagination at work?"?
Answer: David Lucas
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Starting one-hundred years before the 20th century, the enlightenment spiritual philosophy was challenged in various quarters around the 1900s. Developed from earlier secular traditions, modern Humanist ethical philosophies affirmed the dignity and worth of all people, based on the ability to determine right and wrong by appealing to universal human qualities, particularly rationality, without resorting to the supernatural or alleged divine authority from religious texts. For liberal humanists such as Rousseau and Kant, the universal law of reason guided the way toward total emancipation from any kind of tyranny. These ideas were challenged, for example by the young Karl Marx, who criticized the project of political emancipation (embodied in the form of human rights), asserting it to be symptomatic of the very dehumanization it was supposed to oppose. For Friedrich Nietzsche, humanism was nothing more than a secular version of theism. In his Genealogy of Morals, he argues that human rights exist as a means for the weak to collectively constrain the strong. On this view, such rights do not facilitate emancipation of life, but rather deny it. In the 20th century, the notion that human beings are rationally autonomous was challenged by the concept that humans were driven by unconscious irrational desires.

What were Humanist ethical philosophy's developed from?
Answer: earlier secular traditions
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The notion that all Polish nobles were social equals, regardless of their financial status or offices held, is enshrined in a traditional Polish saying:

What ethnic saying is this traditional from?
Answer:
Polish saying