In 1970, CBS Records revived the Embassy Records imprint in UK and Europe, which had been defunct since CBS had taken control of Embassy's parent company, Oriole, in 1964. The purpose of the revived Embassy imprint was to release budget reissues of albums that had originally been released in the United States on Columbia Records (or its subsidiaries). Many albums, by artists as diverse as Andy Williams, Johnny Cash, Barbra Streisand, the Byrds, Tammy Wynette, Laura Nyro and Sly & the Family Stone were issued on Embassy, before the label was once again discontinued in 1980.

The purpose of the revived Oriole imprint was what?