In September 2010, Beyoncé made her runway modelling debut at Tom Ford's Spring/Summer 2011 fashion show. She was named "World's Most Beautiful Woman" by People and the "Hottest Female Singer of All Time" by Complex in 2012. In January 2013, GQ placed her on its cover, featuring her atop its "100 Sexiest Women of the 21st Century" list. VH1 listed her at number 1 on its 100 Sexiest Artists list. Several wax figures of Beyoncé are found at Madame Tussauds Wax Museums in major cities around the world, including New York, Washington, D.C., Amsterdam, Bangkok, Hollywood and Sydney.
in September 2010, what career area did Beyonce start exploring? (If the question is unanswerable, say "unanswerable")
modelling