The Tower has been inextricably linked with the Everton area since its construction in 1787. It was originally used as a bridewell to incarcerate mainly drunks and minor criminals, and it still stands today on Everton Brow in Netherfield Road. The tower was accompanied by two laurel wreaths on either side and, according to the College of Arms in London, Kelly chose to include the laurels as they were the sign of winners. The crest was accompanied by the club motto, "Nil Satis Nisi Optimum", meaning "Nothing but the best is good enough".

When was the Tower constructed?