Apple announced a battery replacement program on November 14, 2003, a week before a high publicity stunt and website by the Neistat Brothers. The initial cost was US$99, and it was lowered to US$59 in 2005. One week later, Apple offered an extended iPod warranty for US$59. For the iPod Nano, soldering tools are needed because the battery is soldered onto the main board. Fifth generation iPods have their battery attached to the backplate with adhesive.

What did Apple launch on November 14, 2003?