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A solar balloon is a black balloon that is filled with ordinary air. As sunlight shines on the balloon, the air inside is heated and expands causing an upward buoyancy force, much like an artificially heated hot air balloon. Some solar balloons are large enough for human flight, but usage is generally limited to the toy market as the surface-area to payload-weight ratio is relatively high.

Why is the use of solar balloons typically limited to the toy market?
the surface-area to payload-weight ratio is relatively high