QUES: In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.

What did the "multiple exclusive" event marketing concept create around a product?
What is the answer?
ANS: a mystique
QUES: Despite their descent from wolves and classification as Carnivora, dogs are variously described in scholarly and other writings as carnivores or omnivores. Unlike obligate carnivores, such as the cat family with its shorter small intestine, dogs can adapt to a wide-ranging diet, and are not dependent on meat-specific protein nor a very high level of protein in order to fulfill their basic dietary requirements. Dogs will healthily digest a variety of foods, including vegetables and grains, and can consume a large proportion of these in their diet. Comparing dogs and wolves, dogs have adaptations in genes involved in starch digestion that contribute to an increased ability to thrive on a starch-rich diet.

Because of what they eat, dogs are classified as what?
What is the answer?
ANS: carnivores or omnivores
QUES: Charles Town was a hub of the deerskin trade, the basis of its early economy. Trade alliances with the Cherokee and Creek nations insured a steady supply of deer hides. Between 1699 and 1715, colonists exported an average of 54,000 deer skins annually to Europe through Charles Town. Between 1739 and 1761, the height of the deerskin trade era, an estimated 500,000 to 1,250,000 deer were slaughtered. During the same period, Charles Town records show an export of 5,239,350 pounds of deer skins. Deer skins were used in the production of men's fashionable and practical buckskin pantaloons, gloves, and book bindings.

Records indicate how many pounds of deer skins were exported from Charles Town during the height of its deerskin trade?
What is the answer?
ANS:
5,239,350