A January 2013 press release from the USB group revealed plans to update USB 3.0 to 10 Gbit/s. The group ended up creating a new USB version, USB 3.1, which was released on 31 July 2013, introducing a faster transfer mode called SuperSpeed USB 10 Gbit/s, putting it on par with a single first-generation Thunderbolt channel. The new mode's logo features a "Superspeed+" caption (stylized as SUPERSPEED+). The USB 3.1 standard increases the data signaling rate to 10 Gbit/s in the USB 3.1 Gen2 mode, double that of USB 3.0 (referred to as USB 3.1 Gen1) and reduces line encoding overhead to just 3% by changing the encoding scheme to 128b/132b. The first USB 3.1 implementation demonstrated transfer speeds of 7.2 Gbit/s.

When were the plans to update USB 3.0 to 10 Gbit/s revealed?