Premier League:

The Football Association Premier League Ltd (FAPL) is operated as a corporation and is owned by the 20 member clubs. Each club is a shareholder, with one vote each on issues such as rule changes and contracts. The clubs elect a chairman, chief executive, and board of directors to oversee the daily operations of the league. The current chairman is Sir Dave Richards, who was appointed in April 1999, and the chief executive is Richard Scudamore, appointed in November 1999. The former chairman and chief executive, John Quinton and Peter Leaver, were forced to resign in March 1999 after awarding consultancy contracts to former Sky executives Sam Chisholm and David Chance. The Football Association is not directly involved in the day-to-day operations of the Premier League, but has veto power as a special shareholder during the election of the chairman and chief executive and when new rules are adopted by the league.

Please answer a question about this article. If the question is unanswerable, say "unanswerable". Who is the current CEO of the Premier League?
Richard Scudamore