Thousands more employees work in Midtown, north of the central business district. Midtown's anchors are the city's largest single employer Detroit Medical Center, Wayne State University, and the Henry Ford Health System in New Center. Midtown is also home to watchmaker Shinola and an array of small and/or startup companies. New Center bases TechTown, a research and business incubator hub that’s part of the WSU system. Like downtown and Corktown, Midtown also has a fast-growing retailing and restaurant scene.

Which company makes timepieces in Midtown?