In the mid-19th century, Serbian (led by self-taught writer and folklorist Vuk Stefanović Karadžić) and most Croatian writers and linguists (represented by the Illyrian movement and led by Ljudevit Gaj and Đuro Daničić), proposed the use of the most widespread dialect, Shtokavian, as the base for their common standard language. Karadžić standardised the Serbian Cyrillic alphabet, and Gaj and Daničić standardized the Croatian Latin alphabet, on the basis of vernacular speech phonemes and the principle of phonological spelling. In 1850 Serbian and Croatian writers and linguists signed the Vienna Literary Agreement, declaring their intention to create a unified standard. Thus a complex bi-variant language appeared, which the Serbs officially called "Serbo-Croatian" or "Serbian or Croatian" and the Croats "Croato-Serbian", or "Croatian or Serbian". Yet, in practice, the variants of the conceived common literary language served as different literary variants, chiefly differing in lexical inventory and stylistic devices. The common phrase describing this situation was that Serbo-Croatian or "Croatian or Serbian" was a single language. During the Austro-Hungarian occupation of Bosnia and Herzegovina, the language of all three nations was called "Bosnian" until the death of administrator von Kállay in 1907, at which point the name was changed to "Serbo-Croatian".

Which dialect did writers and linguists of both Serbian and Croatian backgrounds wish to use as their common standard language?