The motif of the England national football team has three lions passant guardant, the emblem of King Richard I, who reigned from 1189 to 1199. The lions, often blue, have had minor changes to colour and appearance. Initially topped by a crown, this was removed in 1949 when the FA was given an official coat of arms by the College of Arms; this introduced ten Tudor roses, one for each of the regional branches of the FA. Since 2003, England top their logo with a star to recognise their World Cup win in 1966; this was first embroidered onto the left sleeve of the home kit, and a year later was moved to its current position, first on the away shirt.

When did King Richard I begin his reign?