In September 2006, the iTunes Store began to offer additional games for purchase with the launch of iTunes 7, compatible with the fifth generation iPod with iPod software 1.2 or later. Those games were: Bejeweled, Cubis 2, Mahjong, Mini Golf, Pac-Man, Tetris, Texas Hold 'Em, Vortex, Asphalt 4: Elite Racing and Zuma. Additional games have since been added. These games work on the 6th and 5th generation iPod Classic and the 5th and 4th generation iPod Nano.

In what year did the iTunes store begin allowing users to buy video games?