New York City
I Love New York (stylized I ❤ NY) is both a logo and a song that are the basis of an advertising campaign and have been used since 1977 to promote tourism in New York City, and later to promote New York State as well. The trademarked logo, owned by New York State Empire State Development, appears in souvenir shops and brochures throughout the city and state, some licensed, many not. The song is the state song of New York.

Q: I Love New York was established as advertising in what year?
1977