On September 9, 2007, West suggested that his race had something to do with his being overlooked for opening the 2007 MTV Video Music Awards (VMAs) in favor of Britney Spears; he claimed, "Maybe my skin’s not right." West was performing at the event; that night, he lost all five awards that he was nominated for, including Best Male Artist and Video of the Year. After the show, he was visibly upset that he had lost at the VMAs two years in a row, stating that he would not come back to MTV ever again. He also appeared on several radio stations saying that when he made the song "Stronger" that it was his dream to open the VMAs with it. He has also stated that Spears has not had a hit in a long period of time and that MTV exploited her for ratings.

What did Kanye believe was a contributing factor in him not opening for the 2007 MTV VMAs?