West founded the record label and production company GOOD Music in 2004, in conjunction with Sony BMG, shortly after releasing his debut album, The College Dropout. John Legend, Common, and West were the label's inaugural artists. The label houses artists including West, Big Sean, Pusha T, Teyana Taylor, Yasiin Bey / Mos Def, D'banj and John Legend, and producers including Hudson Mohawke, Q-Tip, Travis Scott, No I.D., Jeff Bhasker, and S1. GOOD Music has released ten albums certified gold or higher by the Recording Industry Association of America (RIAA). In November 2015, West appointed Pusha T the new president of GOOD Music.

What did Kanye call the label he founded in 2004?