Some Western media have reported on Chinese accusations of Western media bias. The Daily Telegraph published an opinion piece by the Chinese ambassador to the United Kingdom, Fu Ying, who accused Western media of "demonising" China during their coverage of the torch relays. The Telegraph also asked its readers to send their views in response to the question "Is the West demonising China?" The BBC reported on a demonstration in Sydney by Chinese Australians "voicing support for Beijing amid controversy over Tibet" and protesting against what they saw as Western media bias. The report showed demonstrators carrying signs which read "Shame on some Western media", "BBC CNN lies too" and "Stop media distortion!". One demonstrator interviewed by the BBC stated: "I saw some news from CNN, from the BBC, some media [inaudible], and they are just lying." Libération also reported that it had been accused of bias by the Chinese media.

Which United Kingdom newspaper published a Chinese ambassador's opinion that Western media had demonized China with torch coverage?