The period saw the growth of a distinct and trained architectural profession; before the mid-century "the high-sounding title, 'architect' was adopted by anyone who could get away with it". But most buildings were still designed by builders and landlords together, and the wide spread of Georgian architecture, and the Georgian styles of design more generally, came from dissemination through pattern books and inexpensive suites of engravings. This contrasted with earlier styles, which were primarily disseminated among craftsmen through the direct experience of the apprenticeship system. Authors such as the prolific William Halfpenny (active 1723–1755) received editions in America as well as Britain. From the mid-18th century, Georgian styles were assimilated into an architectural vernacular that became part and parcel of the training of every architect, designer, builder, carpenter, mason and plasterer, from Edinburgh to Maryland.

What high sounding title was adopted by anyone who could get away with it?