High-definition television
The first HDTV transmissions in Europe, albeit not direct-to-home, began in 1990, when the Italian broadcaster RAI used the HD-MAC and MUSE HDTV technologies to broadcast the 1990 FIFA World Cup. The matches were shown in 8 cinemas in Italy and 2 in Spain. The connection with Spain was made via the Olympus satellite link from Rome to Barcelona and then with a fiber optic connection from Barcelona to Madrid. After some HDTV transmissions in Europe the standard was abandoned in the mid-1990s.

Q: What event was the first HDTV broadcast in Europe?
FIFA World Cup