Since the 2006 FIFA World Cup, the internal and external evaluation of Germany's national image has changed. In the annual Nation Brands Index global survey, Germany became significantly and repeatedly more highly ranked after the tournament. People in 20 different states assessed the country's reputation in terms of culture, politics, exports, its people and its attractiveness to tourists, immigrants and investments. Germany has been named the world's second most valued nation among 50 countries in 2010. Another global opinion poll, for the BBC, revealed that Germany is recognised for the most positive influence in the world in 2010. A majority of 59% have a positive view of the country, while 14% have a negative view.

What year was the turning point for Germany in the Nation Brands Index?