Please answer a question about the following article about USB:

These and other differences reflect the differing design goals of the two buses: USB was designed for simplicity and low cost, while FireWire was designed for high performance, particularly in time-sensitive applications such as audio and video. Although similar in theoretical maximum transfer rate, FireWire 400 is faster than USB 2.0 Hi-Bandwidth in real-use, especially in high-bandwidth use such as external hard-drives. The newer FireWire 800 standard is twice as fast as FireWire 400 and faster than USB 2.0 Hi-Bandwidth both theoretically and practically. However, Firewire's speed advantages rely on low-level techniques such as direct memory access (DMA), which in turn have created opportunities for security exploits such as the DMA attack.

USB was designed for what?
simplicity and low cost