IBM also holds the SmartCamp program globally. The program searches for fresh start-up companies that IBM can partner with to solve world problems. IBM holds 17 SmartCamp events around the world. Since July 2011, IBM has partnered with Pennies, the electronic charity box, and produced a software solution for IBM retail customers that provides an easy way to donate money when paying in-store by credit or debit card. Customers donate just a few pence (1p-99p) a time and every donation goes to UK charities.
Is there an answer to this question (If it cannot be answered, say "unanswerable"): In what year did Pennies begin as a start-up?
unanswerable