The 1960s were less successful for the club, with Real Madrid monopolising La Liga. The completion of the Camp Nou, finished in 1957, meant the club had little money to spend on new players. The 1960s saw the emergence of Josep Maria Fusté and Carles Rexach, and the club won the Copa del Generalísimo in 1963 and the Fairs Cup in 1966. Barcelona restored some pride by beating Real Madrid 1–0 in the 1968 Copa del Generalísimo final at the Bernabéu in front of Franco, with coach Salvador Artigas, a former republican pilot in the civil war. With the end of Franco's dictatorship in 1974, the club changed its official name back to Futbol Club Barcelona and reverted the crest to its original design, including the original letters once again.

What team was dominate in the 1960s in La Liga?