Elevators necessitated new social protocols. When Nicholas II of Russia visited the Hotel Adlon in Berlin, his courtiers panicked about who would enter the elevator first, and who would press the buttons. In Lifted: A Cultural History of the Elevator, author Andreas Bernard documents other social impacts caused by the modern elevator, including thriller movies about stuck elevators, casual encounters and sexual tension on elevators, the reduction of personal space, and concerns about personal hygiene.

The invention of elevators brought with it questions of social etiquette and formalities, generally referred to as what?