The Native American name controversy is an ongoing dispute over the acceptable ways to refer to the indigenous peoples of the Americas and to broad subsets thereof, such as those living in a specific country or sharing certain cultural attributes. When discussing broader subsets of peoples, naming may be based on shared language, region, or historical relationship. Many English exonyms have been used to refer to the indigenous peoples of the Americas. Some of these names were based on foreign-language terms used by earlier explorers and colonists, while others resulted from the colonists' attempt to translate endonyms from the native language into their own, and yet others were pejorative terms arising out of prejudice and fear, during periods of conflict.

What remains a controversy regarding how to refer to the indigenous peoples of the Americas?