Article: A third concern with the Kinsey scale is that it inappropriately measures heterosexuality and homosexuality on the same scale, making one a tradeoff of the other. Research in the 1970s on masculinity and femininity found that concepts of masculinity and femininity are more appropriately measured as independent concepts on a separate scale rather than as a single continuum, with each end representing opposite extremes. When compared on the same scale, they act as tradeoffs such, whereby to be more feminine one had to be less masculine and vice versa. However, if they are considered as separate dimensions one can be simultaneously very masculine and very feminine. Similarly, considering heterosexuality and homosexuality on separate scales would allow one to be both very heterosexual and very homosexual or not very much of either. When they are measured independently, the degree of heterosexual and homosexual can be independently determined, rather than the balance between heterosexual and homosexual as determined using the Kinsey Scale.

Question: What did the research performed in the 1970s show about masculinity and feminity?
more appropriately measured as independent concepts on a separate scale rather than as a single continuum