A new phase in neoclassical design was inaugurated by Robert and James Adam, who travelled in Italy and Dalmatia in the 1750s, observing the ruins of the classical world. On their return to Britain, they published a book entitled The Works in Architecture in installments between 1773 and 1779. This book of engraved designs made the Adam repertory available throughout Europe. The Adam brothers aimed to simplify the rococo and baroque styles which had been fashionable in the preceding decades, to bring what they felt to be a lighter and more elegant feel to Georgian houses. The Works in Architecture illustrated the main buildings the Adam brothers had worked on and crucially documented the interiors, furniture and fittings, designed by the Adams.

Who began the new phase of neoclassical design?