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The change is evident in the reports of influential British travellers to the Balkans. In 1894, Sir Henry Norman, 1st Baronet, a journalist, travelled to the Far East, afterwards writing a book called The Peoples and Politics of the Far East, which came out in 1895. By "Far East" he meant Siberia, China, Japan, Korea, Siam and Malaya. As the book was a big success, he was off to the Balkan states with his wife in 1896 to develop detail for a sequel, The People and Politics of the Near East, which Scribners planned to publish in 1897. Mrs. Norman, a writer herself, wrote glowing letters of the home and person of Mme. Zakki, "the wife of a Turkish cabinet minister," who, she said, was a cultivated woman living in a country home full of books. As for the natives of the Balkans, they were "a semi-civilized people."
Near East