PlayStation Home is a virtual 3D social networking service for the PlayStation Network. Home allows users to create a custom avatar, which can be groomed realistically. Users can edit and decorate their personal apartments, avatars or club houses with free, premium or won content. Users can shop for new items or win prizes from PS3 games, or Home activities. Users interact and connect with friends and customise content in a virtual world. Home also acts as a meeting place for users that want to play multiplayer games with others.
What does Sony call their social network?
PlayStation Home