The William Allen White School of Journalism and Mass Communications is recognized for its ability to prepare students to work in a variety of media when they graduate. The school offers two tracts of study: News and Information and Strategic Communication. This professional school teaches its students reporting for print, online and broadcast, strategic campaigning for PR and advertising, photojournalism and video reporting and editing. The J-School's students maintain various publications on campus, including The University Daily Kansan, Jayplay magazine, KUJH TV and KJHK radio. In 2008, the Fiske Guide to Colleges praised the KU J-School for its strength. In 2010, the School of Journalism and Mass Communications finished second at the prestigious Hearst Foundation national writing competition.

What is the full name of KU's journalism school?