Read this and answer the question. If the question is unanswerable, say "unanswerable".

Ford Motor Company and Coca-Cola were two of the first sponsors of American Idol in its first season. The sponsorship deal cost around $10 million in season one, rising to $35 million by season 7, and between $50 to $60 million in season 10. The third major sponsor AT&T Wireless joined in the second season but ended after season 12, and Coca-Cola officially ended its sponsorship after season 13 amidst the declining ratings of Idol in the mid-2010s. iTunes sponsored the show since season seven.

How much did it cost each company for the first season?
10 million