In the early 2000s, print media in Somalia reached a peak in activity. Around 50 newspapers were published in Mogadishu alone during this period, including Qaran, Mogadishu Times, Sana'a, Shabelle Press, Ayaamaha, Mandeeq, Sky Sport, Goal, The Nation, Dalka, Panorama, Aayaha Nolosha, Codka Xuriyada and Xidigta Maanta. In 2003, as new free electronic media outlets started to proliferate, advertisers increasingly began switching over from print ads to radio and online commercials in order to reach more customers. A number of the broadsheets in circulation subsequently closed down operations, as they were no longer able to cover printing costs in the face of the electronic revolution. In 2012, the political Xog Doon and Xog Ogaal and Horyaal Sports were reportedly the last remaining newspapers printed in the capital. According to Issa Farah, a former editor with the Dalka broadsheet, newspaper publishing in Somalia is likely to experience a resurgence if the National Somali Printing Press is re-opened and the sector is given adequate public support.
Advertisers switched from print ads to what to reach more customers?
radio and online commercials