QUES: Microsoft began an advertising campaign centered around Windows 8 and its Surface tablet in October 2012, starting with its first television advertisement premiering on October 14, 2012. Microsoft's advertising budget of US$1.5–1.8 billion was significantly larger than the US$200 million campaign used to promote Windows 95. As part of its campaign, Microsoft set up 34 pop-up stores inside malls (primarily focusing on Surface), provided training for retail employees in partnership with Intel, and collaborated with the electronics store chain Best Buy to design expanded spaces to showcase devices. In an effort to make retail displays of Windows 8 devices more "personal", Microsoft also developed a character known in English-speaking markets as "Allison Brown", whose fictional profile (including personal photos, contacts, and emails) is also featured on demonstration units of Windows 8 devices.

What is the name of the character Microsoft used to make Windows 8 seem more personable?
What is the answer?
ANS: Allison Brown
QUES: In 1968 Ronald Melzack and Kenneth Casey described pain in terms of its three dimensions: "sensory-discriminative" (sense of the intensity, location, quality and duration of the pain), "affective-motivational" (unpleasantness and urge to escape the unpleasantness), and "cognitive-evaluative" (cognitions such as appraisal, cultural values, distraction and hypnotic suggestion). They theorized that pain intensity (the sensory discriminative dimension) and unpleasantness (the affective-motivational dimension) are not simply determined by the magnitude of the painful stimulus, but "higher" cognitive activities can influence perceived intensity and unpleasantness. Cognitive activities "may affect both sensory and affective experience or they may modify primarily the affective-motivational dimension. Thus, excitement in games or war appears to block both dimensions of pain, while suggestion and placebos may modulate the affective-motivational dimension and leave the sensory-discriminative dimension relatively undisturbed." (p. 432) The paper ends with a call to action: "Pain can be treated not only by trying to cut down the sensory input by anesthetic block, surgical intervention and the like, but also by influencing the motivational-affective and cognitive factors as well." (p. 435)

How many dimensions did Ronald Casey and Kenneth Melzack describe pain in?
What is the answer?
ANS: unanswerable
QUES: The Queen addressed the United Nations for a second time in 2010, again in her capacity as Queen of all Commonwealth realms and Head of the Commonwealth. The UN Secretary General, Ban Ki-moon, introduced her as "an anchor for our age". During her visit to New York, which followed a tour of Canada, she officially opened a memorial garden for the British victims of the September 11 attacks. The Queen's visit to Australia in October 2011 – her sixteenth visit since 1954 – was called her "farewell tour" in the press because of her age.

How many British people died in the 9-11 attack?
What is the answer?
ANS:
unanswerable