On February 11, 2004, Comcast announced a $54 billion bid for The Walt Disney Company, as well as taking on $12 billion of Disney's debt. The deal would have made Comcast the largest media conglomerate in the world. However, after rejection by Disney and uncertain response from investors, the bid was abandoned in April. The main reason for the buyout attempt was so that Comcast could acquire Disney's 80 percent stake in ESPN, which a Comcast executive called "the most important and valuable asset" that Disney owned.
If it is possible to answer this question, answer it for me (else, reply "unanswerable"): Besides offering money, what else did Comcast include in their proposal to buy Disney?
taking on $12 billion of Disney's debt