Read this: The possibility of unlikely victories in the earlier rounds of the competition, where lower ranked teams beat higher placed opposition, known as "giant killings", is much anticipated by the public, and is considered an integral part of the tradition and prestige of the competition, alongside that gained by teams winning the competition. Almost every club in the League Pyramid has a fondly remembered giant-killing act in its history. It is considered particularly newsworthy when a top Premier League team suffers an upset defeat, or where the giant-killer is a non-league club, i.e. from outside the professional levels of The Football League.

Do people look forward to Cinderella matches? 
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where lower ranked teams beat higher placed opposition, known as "giant killings", is much anticipated by the public